Instagram reels can now last as long as 3 minutes, the platform’s director, Adam Mosseri, introduced yesterday (19). The change is a part of a set of recent options introduced in latest days.
“Traditionally, we’ve got solely allowed 90-second reels given our give attention to quick movies, however we’ve got heard suggestions that [the time] is simply too quick for individuals who need to share longer tales,” Mosseri stated within the submit.
Till then, Instagram allowed recording and enhancing solely 90-second reels or publishing movies straight from the gallery with a most period of quarter-hour.
With the change, Instagram’s creation device will let you file and edit content material of as much as three minutes.
The longer reels conveniently arrived on the identical day that TikTok was suspended in the USA — an unavailability that solely lasted a short while. On the competing platform, movies can last as long as 10 minutes.
Plenty of information on Instagram
The month of January has been busy for Instagram: the platform modified the format of profile submit previews, introduced a set of modifications for the private web page, reestablished the advice of political content material on the platform and introduced a brand new enhancing app of its personal, the Edit.
